There is a profound joy in surprising those who underestimated you.
You can A/B test your way to "better" but it's hard to A/B test your way to "awesome". Awesome requires insight and intuition.
Most companies need a "Chief Simplification Officer" more than they need a "Chief Innovation Officer". #simplewins
I protect my time more fiercely than my money. It is easier to convert time into money than money back into time.