Boost Event Awareness with Influencers
Huawei is a Chinese multinational communications company with over $60B in revenue. Although Huawei has been a leader in this space, they have not been as well known as their top competitors. Their challenge was to raise awareness. Their strategy: building relationships with Tech and Marketing influencers globally.In this case study you will learn how Huawei selected its group of influencers and how a small team of 11 influencers generated more social noise than the 20,000 other guests.