The #ValueBritain Campaign

True Reach

How Influencers Spread the Word about Visiting the UK on a Budget

Visiting the UK is more affordable than ever today. To celebrate this opportunity, VisitBritain, the national tourism board, decided to launch #ValueBritain - a campaign to build awareness across Europe around Britain’s current affordability through engaging influencer content.
With Klear, VisitBritain found the perfect Travel influencers for the campaign and vetted them to ensure they had the relevant audience. Learn more about how VisitBritain launched their campaign, tracked all its content, and measured the performance automatically with Klear.
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